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In this episode, the guys chat about Polaroid - the brand who was brought back to life by its fans. As we all know, cell phones and digital meant the death of film photography...but they made a comeback. Chad tells us about how Lady Gaga teamed up with Polaroid to boost their relevance and Nico…
Epic marketing campaigns often involve epic amounts of risk, but not every risk pays off. For every “Just Do It”, there’s a New Coke. For every “Where’s the beef?” there’s an AAirpass. Never heard of AAirpass? Exactly. We generally only hear about the success stories, and the failures are often swept under the rug. That’s where we come in.
On each episode of the Marketing Rescue Podcast, hosts (and marketing pros) Nico Coetzee and Chad Childress take you behind the scenes of some of the biggest marketing failures in history, and how those brands recovered from their seismic gaffes, if they did at all. We look at the thinking behind the big ideas, the factors that led to their downfall, and the things we can all learn along the way. So buckle your seatbelts and put those tray-tables up, because this is going to be a bumpy ride.
Welcome to The Marketing Rescue Podcast.