Unpacking Epic Marketing Failures and Comebacks

Epic marketing campaigns often involve epic amounts of risk, but not every risk pays off. For every “Just Do It”, there’s a New Coke. For every “Where’s the beef?” there’s an AAirpass. Never heard of AAirpass? Exactly. We generally only hear about the success stories, and the failures are often swept under the rug. That’s where we come in.

On each episode of the Marketing Rescue Podcast, hosts (and marketing pros) Nico Coetzee and Chad Childress take you behind the scenes of some of the biggest marketing failures in history, and how those brands recovered from their seismic gaffes, if they did at all. We look at the thinking behind the big ideas, the factors that led to their downfall, and the things we can all learn along the way. So buckle your seatbelts and put those tray-tables up, because this is going to be a bumpy ride. 

Welcome to The Marketing Rescue Podcast.

Past Episodes

In this episode, the guys kickoff the new year with a look back at their favorite episodes of 2020 in the first of a 3 part mini-series with condensed highlights from the top episodes of... Read More
In this episode, the guys talk about when fake news takes over your brand and where the line might be in getting involved with debunking conspiracy theories. Chad talks about why eCommerce sites can’t let... Read More
In this episode, the guys talk about one of our favorite beverages and how one coffee brand started a grammy-winning music production company in the hopes of increasing coffee sales but almost destroyed the company.... Read More

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