Unpacking Epic Marketing Failures and Comebacks

Epic marketing campaigns often involve epic amounts of risk, but not every risk pays off. For every “Just Do It”, there’s a New Coke. For every “Where’s the beef?” there’s an AAirpass. Never heard of AAirpass? Exactly. We generally only hear about the success stories, and the failures are often swept under the rug. That’s where we come in.

On each episode of the Marketing Rescue Podcast, hosts (and marketing pros) Nico Coetzee and Chad Childress take you behind the scenes of some of the biggest marketing failures in history, and how those brands recovered from their seismic gaffes, if they did at all. We look at the thinking behind the big ideas, the factors that led to their downfall, and the things we can all learn along the way. So buckle your seatbelts and put those tray-tables up, because this is going to be a bumpy ride. 

Welcome to The Marketing Rescue Podcast.

Past Episodes

In this week’s episode, the guys chat about a blatantly racist ad campaign launched by Dove in 2017. How does this happen? We take a look at how problematic ads like these get approved and... Read More
In this episode, the guys chat about comics and superheroes. Marvel – and comics in general – hit the skids when they tried to oversell their product and lost sight of their fan base. But... Read More
In this episode, the guys chat about one of the world’s leading tech companies who thought they were the Mafia. Apparently some of the executives at eBay were “unhappy” with the coverage of their company... Read More

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