With 40 years of combined marketing and brand-building experience between them, Nico Coetzee and Chad Childress have seen countless campaigns, and have a pretty good idea of the differences between success stories and epic fails. As the hosts of The Marketing Rescue Podcast, they put their unique spin and perspective into telling the stories of branding’s greatest successes and failures.
Together, Nico and Chad are also the co-founders of KPI Agency, a digital & performance marketing agency that specializes in “rescue” campaigns, turning underperformers into award winners for clients from healthcare to home goods, banking to biotech. To learn more, visit TheKPIAgency.com.
Nico has over 20 years of experience in ad agency and marketing leadership on four continents, at agencies including InVentiv Health, POSSIBLE, Mindshare, and Wunderman. These days he’s the Global CEO of KPI Agency and focuses on keeping clients from committing the kind of epic mistakes you’re likely to hear about on the show. In real life, he’s a devoted husband and father, and spends his time powerlifting, collecting wine, and returning Amazon purchases.
Chad has created campaigns for a wide variety of fortune 500 and midsize companies from financial and healthcare to restaurants and technology at POSSIBLE, Razorfish, inVentiv Health, and KPI Agency. When he’s not creating the next big brand comeback as Global President of KPI Agency, Chad keeps fit chasing his three daughters with his wife Tiffanie (or is it all the Crossfit?), and unwinds by watching the Dodgers and enjoying a cold beer.