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The Marketing Rescue Podcast - Episode Archive

The biggest brand failures, the most epic comebacks, all at your fingertips.

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EP26: The Cycle That Constantly Replays

  • September 23, 2020

Usually, on the Marketing Rescue podcast, we tell the stories of brands – brands who made it and brands who didn’t. But on today’s episode, we’re going to talk a bit about technologies, and how…

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EP25: The Burrito That Kept On Rolling

  • September 15, 2020

In this episode, we talk about starting a food empire and then rescuing it. Today’s topic – Chipotle. Back in the early 1990s, a former line cook who had dreams of becoming a chef started…

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EP24: The Bottle That Wasn’t So Clear

  • September 8, 2020

In this episode, Nico and Chad talk about the Canadian brand that managed to break through into the US market, then had a decline, and a pretty interesting comeback story. Today’s topic – Clearly Canadian,…

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EP23: The Most Successful Rebranding Of All Time

  • September 1, 2020

In this episode, the guys discuss how the well known personal care brand, Old Spice, fought to stay relevant and to reconnect with their audience. They walk us through the brand’s attempts to rediscover their…

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EP22: The Brand That Made A Sexist Point

  • August 25, 2020

In this episode, the guys discuss how BIC pens tried to differentiate themselves by launching pens specifically for women. This landed them in some hot water, we take a look at why this happened. Nico…

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EP21: The Brand Building It’s Legacy Brick By Brick

  • August 18, 2020

In this episode, the guys chat about when everything wasn’t awesome at Lego, and how they were able to drive an amazing turnaround by reducing marketing adjacencies. Chad talks about the genius of the Lego…

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EP20: The Industry That’s Illegally Legal

  • August 11, 2020

In this week’s episode, the guys are discussing something a little different. Instead of a brand, today we’re going to be talking about a product that’s just beginning to be marketed widely in the United…

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EP19: The Innovation Call That Went To Voicemail

  • August 4, 2020

In this week’s episode, the guys discuss the cellphone brand Nokia, a pioneer in the mobile phone market. However because of not being able to keep up with competition from other smartphone makers the company…

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EP18: The Racist Elephant In The Room

  • July 28, 2020

In this week’s episode, the guys chat about a blatantly racist ad campaign launched by Dove in 2017. How does this happen? We take a look at how problematic ads like these get approved and…

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EP17: The Brand That Found Its Superpower

  • July 21, 2020

In this episode, the guys chat about comics and superheroes. Marvel – and comics in general – hit the skids when they tried to oversell their product and lost sight of their fan base. But…

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EP5: The Pledge That Changed Us

EP5: The Pledge That Changed Us

April 28, 2020

EP27: The Brand That Raced With Nostalgia

October 7, 2020

EP28: The Brand That Became Cool Again

October 14, 2020

EP46: The Kindest Brand

February 26, 2021

EP45: The Accepted Reality

February 14, 2021

EP44: The Government Agency Trying To Be Cool

February 7, 2021

EP27: The Brand That Raced With Nostalgia

October 7, 2020

EP12: The CEO That Got a No Rep

June 16, 2020

EP46: The Kindest Brand

February 26, 2021

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