Category: Uncategorized

In this episode, the guys continue with their look back at their favorite episodes of 2020 in the second of a 3 part mini-series with condensed highlights from the top episodes of the last year….

In this episode, the guys kickoff the new year with a look back at their favorite episodes of 2020 in the first of a 3 part mini-series with condensed highlights from the top episodes of…

In this episode, the guys talk about when fake news takes over your brand and where the line might be in getting involved with debunking conspiracy theories. Chad talks about why eCommerce sites can’t let…

In this episode, the guys talk about one of our favorite beverages and how one coffee brand started a grammy-winning music production company in the hopes of increasing coffee sales but almost destroyed the company….

In this episode, the guys talk about the multi-billion dollar supplement industry and the influence of a Nobel prize winner on spreading one of the largest pseudo-science campaigns in marketing history. Nico talks about his…

In this episode, the guys talk about the balance between marketing and working dollars in charities and the importance of addressing things that might make you uncomfortable head-on. Chad talks about Jigsaw Puzzles and Nico…

In this episode, the guys talk about Coke and how they managed to marketing their product a very challenging market. Nico thinks back of his time in the Middle East and Chad get the “Hey…

In this episode, the guys chat about the the time GAP rolled out the shortest lived logo in brand history and some of the problems that plague brandmark development. Nico Talks about how many logos…

In this episode, the guys chat about the mystery and intrigue of an anonymous love letter and how it became a really big marketing problem. Nico talks about how perception is reality and where the…

In this episode, the guys continue the previous discussion about the evolution of digital analytics at a basic foundational level and the ethical considerations marketers should consider. Chad shares a personal story about being considerate…