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In this episode, the guys chat about the infamous 10 cent beer night and other examples of when ‘free becomes bad’ in marketing.  Over the years, there have been some pretty bad promotions – Oprah…

This iconic brand once sat at the top of the heap. Champion meant quality, and people wanted it. Then, just as quickly it died out. But with the resurgence of all things 80’s, Champion has…

In today’s episode, we talk about one of the most iconic shoe brands of all time – Converse, its history, downfall, and an amazing rebirth.  Marquis Mills Converse was a factory manager for a footwear…

Usually, on the Marketing Rescue podcast, we tell the stories of brands – brands who made it and brands who didn’t. But on today’s episode, we’re going to talk a bit about technologies, and how…

In this episode, we talk about starting a food empire and then rescuing it. Today’s topic – Chipotle. Back in the early 1990s, a former line cook who had dreams of becoming a chef started…

In this episode, Nico and Chad talk about the Canadian brand that managed to break through into the US market, then had a decline, and a pretty interesting comeback story. Today’s topic – Clearly Canadian,…

In this episode, the guys discuss how the well known personal care brand, Old Spice, fought to stay relevant and to reconnect with their audience. They walk us through the brand’s attempts to rediscover their…

In this episode, the guys discuss how BIC pens tried to differentiate themselves by launching pens specifically for women. This landed them in some hot water, we take a look at why this happened. Nico…

In this episode, the guys chat about when everything wasn’t awesome at Lego, and how they were able to drive an amazing turnaround by reducing marketing adjacencies. Chad talks about the genius of the Lego…

In this week’s episode, the guys are discussing something a little different. Instead of a brand, today we’re going to be talking about a product that’s just beginning to be marketed widely in the United…