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In this episode, the guys discuss how BIC pens tried to differentiate themselves by launching pens specifically for women. This landed them in some hot water, we take a look at why this happened. Nico…

In this episode, the guys chat about when everything wasn’t awesome at Lego, and how they were able to drive an amazing turnaround by reducing marketing adjacencies. Chad talks about the genius of the Lego…

In this week’s episode, the guys are discussing something a little different. Instead of a brand, today we’re going to be talking about a product that’s just beginning to be marketed widely in the United…

In this week’s episode, the guys discuss the cellphone brand Nokia, a pioneer in the mobile phone market. However because of not being able to keep up with competition from other smartphone makers the company…

In this week’s episode, the guys chat about a blatantly racist ad campaign launched by Dove in 2017. How does this happen? We take a look at how problematic ads like these get approved and…

In this episode, the guys chat about comics and superheroes. Marvel – and comics in general – hit the skids when they tried to oversell their product and lost sight of their fan base. But…

In this episode, the guys chat about one of the world’s leading tech companies who thought they were the Mafia. Apparently some of the executives at eBay were “unhappy” with the coverage of their company…

In this episode, the guys chat about how marketing to kids is a double edged sword that tends to cause more harm than good. Chad remembers his favorite TV show as a kid, and Nico…

In this episode, the guys chat about Polaroid – the brand who was brought back to life by its fans. As we all know, cell phones and digital meant the death of film photography…but they…

In this episode, the guys chat about how important it is to learn from the mistakes of past marketers and why it’s so tempting to engage in unethical marketing practices. Nico tells us the 6…