Category: Uncategorized

Usually, on the Marketing Rescue podcast, we tell the stories of brands – brands who made it and brands who didn’t. But on today’s episode, we’re going to talk a bit about technologies, and how…

In this episode, we talk about starting a food empire and then rescuing it. Today’s topic – Chipotle. Back in the early 1990s, a former line cook who had dreams of becoming a chef started…

In this episode, Nico and Chad talk about the Canadian brand that managed to break through into the US market, then had a decline, and a pretty interesting comeback story. Today’s topic – Clearly Canadian,…

In this episode, the guys discuss how the well known personal care brand, Old Spice, fought to stay relevant and to reconnect with their audience. They walk us through the brand’s attempts to rediscover their…

In this episode, the guys discuss how BIC pens tried to differentiate themselves by launching pens specifically for women. This landed them in some hot water, we take a look at why this happened. Nico…

In this episode, the guys chat about when everything wasn’t awesome at Lego, and how they were able to drive an amazing turnaround by reducing marketing adjacencies. Chad talks about the genius of the Lego…

In this week’s episode, the guys are discussing something a little different. Instead of a brand, today we’re going to be talking about a product that’s just beginning to be marketed widely in the United…

In this week’s episode, the guys discuss the cellphone brand Nokia, a pioneer in the mobile phone market. However because of not being able to keep up with competition from other smartphone makers the company…

In this week’s episode, the guys chat about a blatantly racist ad campaign launched by Dove in 2017. How does this happen? We take a look at how problematic ads like these get approved and…

In this episode, the guys chat about comics and superheroes. Marvel – and comics in general – hit the skids when they tried to oversell their product and lost sight of their fan base. But…