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EP22: The Brand That Made A Sexist Point

  • August 25, 2020

In this episode, the guys discuss how BIC pens tried to differentiate themselves by launching pens specifically for women. This landed them in some hot water, we take a look at why this happened. Nico…

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EP21: The Brand Building It’s Legacy Brick By Brick

  • August 18, 2020

In this episode, the guys chat about when everything wasn’t awesome at Lego, and how they were able to drive an amazing turnaround by reducing marketing adjacencies. Chad talks about the genius of the Lego…

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EP20: The Industry That’s Illegally Legal

  • August 11, 2020

In this week’s episode, the guys are discussing something a little different. Instead of a brand, today we’re going to be talking about a product that’s just beginning to be marketed widely in the United…

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EP19: The Innovation Call That Went To Voicemail

  • August 4, 2020

In this week’s episode, the guys discuss the cellphone brand Nokia, a pioneer in the mobile phone market. However because of not being able to keep up with competition from other smartphone makers the company…

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EP18: The Racist Elephant In The Room

  • July 28, 2020

In this week’s episode, the guys chat about a blatantly racist ad campaign launched by Dove in 2017. How does this happen? We take a look at how problematic ads like these get approved and…

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EP17: The Brand That Found Its Superpower

  • July 21, 2020

In this episode, the guys chat about comics and superheroes. Marvel – and comics in general – hit the skids when they tried to oversell their product and lost sight of their fan base. But…

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EP16: The Marketers That Tried To Be the Mafia

  • July 14, 2020

In this episode, the guys chat about one of the world’s leading tech companies who thought they were the Mafia. Apparently some of the executives at eBay were “unhappy” with the coverage of their company…

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EP15: The Tactic That Shouldn’t Be Used

  • July 7, 2020

In this episode, the guys chat about how marketing to kids is a double edged sword that tends to cause more harm than good. Chad remembers his favorite TV show as a kid, and Nico…

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EP14: The Brand that Rediscovered Itself

  • June 30, 2020

In this episode, the guys chat about Polaroid – the brand who was brought back to life by its fans. As we all know, cell phones and digital meant the death of film photography…but they…

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EP13: The Time History Caught Up With Greed

  • June 23, 2020

In this episode, the guys chat about how important it is to learn from the mistakes of past marketers and why it’s so tempting to engage in unethical marketing practices. Nico tells us the 6…

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EP5: The Pledge That Changed Us

EP5: The Pledge That Changed Us

April 28, 2020

EP27: The Brand That Raced With Nostalgia

October 7, 2020

Episode 3: The brand that went “back” for their future

EP3: The Brand That Went Back for Their Future

April 10, 2020

EP42: 2020 Recap Part 2

January 23, 2021

EP41: 2020 Recap Part 1

January 15, 2021

EP40: The Conspiracy Dilemma

January 6, 2021

EP27: The Brand That Raced With Nostalgia

October 7, 2020

EP12: The CEO That Got a No Rep

June 16, 2020

Episode 2: The Man Who Bought His Way To The Top

EP2: The Man Who Bought His Way to the Top

April 10, 2020

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